Dear all,

please, help me to convince, that no matter what you're doing, you need to read some stuff, try to learn something new.

They say, that they don't want to sit in front of computer in the end of a day and they don't have opportunity to read in working hours, or they're too tired for doing something.

Have you faced this kind of situation? What did you do? What if you want to help them? What methodology you'd suggest? How to open their eyes?

EDIT I'm really concerned about this people.

EDIT 2 Just to be clear, I'm not talking about one person or two. Some of them, just do their job good. Company doesn't motivate them to learn something. They're not bad people, not bad developers, they just need something or someone to help, show another view, but you can't just describe this new view or say smth like "You need to learn!" and that's it, you'll start to learn or you're not a good programmer.

I started to learn OOP, DB structure 6 years ago and I had someone who had guided me. He told me to learn Java and MySQL, gave me some manuals and API's. That's how I started. What if they don't have that kind person or something else?